Digital Marketing Blog
The Best Marketing Tips in The World
What draws a customer to one business instead of another? Possibly, the company had an appealing website or a useful blog post. Or perhaps it was an engaging social media post or even a direct mailer they received in the mail. No matter the delivery method, each of these marketing techniques has one thing in common: content. content. Good content is at the core of any marketing approach for contractors. But how exactly can a contractor leverage their content for maximized results? Here are a few ideas on the best approaches contractors can take today for marketing that works. Read on to learn more about content marketing for contractors and the best strategies savvy contractors are using today to boost their bottom lines.
Why Content Marketing?
As a digital marketing strategy, content marketing for contractors is a highly effective approach that delivers the right content to the right audience at the most opportune time. A comprehensive content marketing strategy will leverage content for multiple purposes including social media, blog posts, testimonials, email marketing, case studies and other sales collateral. Online customers are consuming content more so than ever before and this is why contractors must ensure the content they are providing appeals to as many people as possible. Good content is a driving force that can quickly help a contractor achieve their sales objectives. An effective content marketing approach is one that can convert passive onlookers into paying customers. Think of good content as the engine of a car. The engine converts the gas so the car can move. This is also true of content—it converts marketing collaterals into appealing items that encourage customers into action.
Understand the Audience
Good content should solve a customer’s problem and it should explain a contractor’s service offerings with precision. Customers make decisions quickly and if a contractor’s content is not appealing to the prospect they will simply go to a competitor’s website to obtain the information they are looking for.
Many contractors make a huge mistake in providing content—they write for themselves instead of writing for their audience. When coming up with a content marketing strategy the first question that should be asked is: who is this content for? In other words, who does the target audience consist of?
This includes, understanding demographics, online behaviors of customers and correctly segmenting the market to respond accordingly.
Provide Relevant Content
Where many companies go wrong is in providing massive amounts of curated content that is not relevant to the direct needs of the customer. A solid content marketing strategy for contractors should be based on quality and not quantity. In providing relevant, quality content first consider the reasons why a customer may be searching for a contractor in the first place. This means the contractor must align business goals with thoughtful, expertly written content that the audience finds helpful for their needs. Additionally, content should not be pushy or overly sales-oriented—it should successfully balance the business needs with the customer’s needs for information. The best approach is to create content that generates interest and encourage the customer to learn more about the contractor’s services and inspire them into action.
SEO Friendly Content Writing
While it is important to deliver good content, it is also important to leverage that content and maximize its potential. This is where SEO copy comes into play. SEO, or search engine optimization, is the strategic use of keywords and phrases that help a company’s website rank highly within search engine page results. So for instance, when a customer searches for “contractor near me”, websites that feature those exact search terms will appear. The higher the website ranks on the search results, the better. This is because most people only look at results on the first page or two. Incorporating relevant search terms will ensure more customers find the contractor. SEO can provide reliable sources of information that both search engines and prospects appreciate.
A solid content marketing strategy can help to provide valuable information to the contractor’s core audience. The right content can nurture leads and position the contractor as a credible source of information. Fresh, relevant and keyword specific content is the key to content marketing for contractors. Use these strategies today to deliver quality content and achieve a contractor’s goals.
For more information contact a top contractor marketing firm today.
In recent years, social media sites including Facebook, Twitter, Instagram and YouTube have become central to how people stay in contact with each other and network. In this manner, social media has radically changed the ways in which people stay connected with one another as well as how they interact online with not only friends and family, but with businesses as well. For today’s contractor, social media sites are becoming excellent platforms for marketing their services. No matter the type of contractor—general or specialized—the benefits of marketing on social media sites is becoming hard to ignore. Read on to learn how social media marketing for contractors is making an impact on this business industry.
Why Social Media Marketing?
Social media marketing is the use of social media networks to improve a contractor’s visibility. As a digital marketing strategy (or marketing that is performed entirely online, social media marketing has completely changed the dynamics of how contractors interact with their customers and how they inform them of their services. As a low overhead approach to advertising, social media marketing is quickly becoming a preferable option for contractors who recognize the many benefits of this digital approach to reaching more customers. In fact, when compared to traditional marketing efforts, the hefty price tag that goes along with printed materials, television commercials, billboards and the like social media marketing is found to be a bargain. Instead, social media platforms (which can be created for free) represent an effective, low cost use of technology that brings huge results. Some additional benefits of social media marketing include:
· Creates an online presence especially when frequent, diverse posts are made
· Improves brand recognition and awareness
· Increases brand loyalty
· Let’s the contractor share their personality with the world
· Can quickly communicate with customers in real time
· Can be easily integrated with traditional marketing material
· Can be easily automated
· Potential to go viral
A Social Media Marketing Strategy
A social media marketing strategy can be as simple or as complex as you desire. Simple campaigns can include links to blog articles and complex campaigns can include daily posts of diverse material across multiple social networking sites. No matter the approach, what resides at the core of a social media marketing strategy is good content that can be shared across networks. Content may include links to articles, images, infographics, and videos just to name a few. A solid social media strategy also includes a thorough understanding of what potential customers are looking for. In other words, social media posts should be targeted to what a prospective customer may be searching for in a new contractor. Helpful how-to articles, explainer videos and engaging content that propels customers into action are social media marketing techniques that get results.
Social media marketing for contractors also helps with relationship management. Social media is a long-term strategy that is founded in fostering relationships. Social media platforms provide a means of displaying their personalities and expertise in a manner that allows for on-going interactions with customers. In other words, social media provides more personalized experiences than traditional marketing avenues. Social media platforms provide contractors with a new way of interacting with both prospective and current customers. Customers can ask questions, express interest in the contractor’s posts and even share the posts with their personal networks, improving the businesses exposure.
Social media marketing is effective in eliciting customer involvement and engagement. Through social media posts customers can view the company’s contact information, review images the contractor has posted, view the contractors groups or other interests and follow updates made by the contractor. What’s more, customers can share this content easily within their own networks. All of these touches make it easier for the customer to make an informed decision regarding hiring the contractor.
All in all, social media marketing is a fun and effective way to generate leads and boost revenue. Social media marketing for contractors is one of the most important ways in which contractors can attract new customers in 2017. Social media posts can speak volumes to the capabilities of the contractor; all while providing information that resonates with the follower. This modern approach to marketing is a great competitive advantage and it provides a means of reaching more customers in a shorter amount of time when compared to traditional marketing.
For more information contact a top contractor firm today.
SEO, or search engine optimization, is the process of improving a company’s website’s traffic through the use of keywords/phrases, link building and technical optimization of the website. Contractors in particular, can benefit tremendously from the implementation of a marketing strategy that includes the use of SEO. SEO has many benefits including: lead generation, increased conversion, and ultimately improved profits. Read on to learn how SEO for contractors is changing the ways in which local contractors are attracting new customers and landing new projects.
The Basics of SEO
Search engines such as Google rely on search terms to rank websites when users make queries about products and services. Returned websites are based on the most popular search terms used by internet users and the search engines use algorithms to assist in which websites rank highly and which do not. Generally, websites with the best mix of keywords will appear higher up in the returned results. This is important because typically customers only search the first page or two of search results. If a contractor’s website does not have the right keywords listed then their website will not be found as easily and will not receive the same amount of traffic as a website that ranks on the first page of search results. SEO allows the contractor to optimize the website, thus increasing the probability that the site will rank on page 1 of search results and will generate more business.
A Fully Optimized Website
A fully optimized website is one that is full of keyword rich content. When search engines crawl the internet they look for websites that are popular based on their popularity rankings, (algorithm) and that have clear keywords/content that allow the crawlers to understand what the website is about. If keywords are missing and the site has little content the robotic crawlers have no way of knowing what the site is about and the site will therefore not rank for anything, or will show up for strange search terms, totally unrelated to the business.
Keyword research is an essential part of the SEO process, it is essential that the contractor or the web designer understand what terms potential customers may be searching for and know how to target these terms. For example, a customer residing in Manhattan may search for “contractors in Manhattan” or “contractors in New York”. Other keywords could include “general contractors”, “electrical contractors” “building contractors” and so on. This is why contractors must build their websites and SEO plan of actions based upon the needs of the customer and their internet search habits. In other words, the contractor should put themselves in the shoes of the customer by considering what terms the customer may use as they look for a new contractor for their next project.
Blogs for Additional SEO
A website’s copy is not limited to the words that are included on the pages of the actual website. An active blog page is another way to incorporate the right wording to attract new customers. Local contractors can maximize the use of their websites by incorporating an SEO strategy that uses blog posts. A comprehensive marketing approach includes a contractor’s frequently updated blog. While most contractors rely on traditional marketing efforts such as printed materials, billboards and other advertisements, many do not think of blogs as a strategic way to attract new clients. Blogs that feature SEO done the right way can improve a contractor’s web presence and online prominence. This is because blogs provide fresh, relevant content. Frequent blog updates also attracts search engine crawlers who are more prone to rank freshly updated content within search results. Blog marketing for contractors helps to expand a contractor’s reach and attract new customers when SEO keywords are weaved into the blog.
A contractor can increase their website traffic through the use of search engine optimization, or SEO.
A website’s performance is only as good as its ability to attract customers. Therefore, SEO is a great solution. SEO provides for a results-driven website, it boosts lead generation and it incorporates the precise keywords that will attract the right customer. Since most customers look no further than the first page or two of a search engine’s returned websites, SEO ensures a contractor’s website will appear in these results. In this manner, SEO helps to improve the online approaches taken when marketing for contractors.
For more information contact a top SEO firm near you that specializes in SEO for contractors.
Today’s discerning consumer makes important purchasing decisions based upon the information they locate online, including a company’s website. For savvy contractors who want to improve their marketing efforts while also impressing and delighting these potential customers, a well-designed website will be imperative. With the right website, a contractor can gain more exposure to a much wider audience while also creating an enhanced online experience for consumers who are searching for a new contractor. Consider the following website design tips for contractors today.
Web Design Best Practices
A contractor’s website will speak volumes about the company’s service offerings and expertise. Local contractors can benefit from a well-designed website that speaks to precisely what their ideal customers are searching for. No matter if the contractor is a general contractor or is specialized, their website will serve as the face of the company for potential customers who are searching for a contractor online. A website can quickly convert leads to customers for the greatest return on investment (ROI). While website technologies continue to advance, here are a few digital marketing best practices that can help a contractor take their business to the next level:
· Visual Appeal
A website must be modern and attractive to garner the attention of prospective customers. Excite consumers and pique their interest with a website that has been designed for visual appeal. A website with style will feature a color scheme consistent with the contractor’s brand; it will have just the right mix of text, multimedia and other graphics; and it will present content in a manner that is easy to follow.
· A User-friendly Design
Similarly, a user-friendly design creates a delightful experience for website visitors. A user-friendly design is functional and has structured navigating experience. In other words, the customer should be able to easily find information on the website, with working links and other helpful navigational aids such as a site map.
· Search Engine Optimization (SEO)
SEO is the strategic use of keywords and phrases that help the website rank on the first page results of popular search engines like Bing, Google or Yahoo. Simply, SEO helps a website get found. In this manner, SEO helps ideal customers find the website based on the terms they use to search. For instance, if a customer performs a search for “contractors in New York”, if this search term is included on the contractor’s website they will be more likely to show up in the returned search results. SEO is very helpful for contractors who often have websites, but websites that are lost in the sea of all of the other millions of businesses posted online.
· Useful Blog Articles
What’s so great about well-designed websites is their multipurpose capabilities. This is where blogging comes into play. Blogging is an integral part of any digital marketing strategy. Frequent blogs are a great way to incorporate keywords into a website for additional SEO, making it easy for search engines to pick up the website. Equally it is a helpful way to provide fresh, quality content to customers. Informative blog articles that speak to what prospective customers are searching for will help to drive traffic to the website and help to develop relationships with prospective customers.
· Mobile Version
A mobile-friendly website is crucial for a contractor’s services and mobile sites get just as much traffic as internet-based sites. Today people are relying on mobile technologies more than ever as they turn to their mobile devices to access websites. A website that is not optimized for mobile is missing out on important opportunities for increased sales.
A well-designed website can quickly make a break a contractor’s professional image. However, contractors can create a client-attracting website by following these simple best practices. Consider the aforementioned useful suggestions for designing the best website that attracts leads, converts customers, and improve sales. A well-designed website provides a high return on investment (ROI) as it can generate many internet customers. A well-designed website will not only serve as the foundation for the contractor’s online presence, but it can also be used in other ways including marketing through blog posts or strategic use of search engine optimization. Attract high-value clients with an impressive website that incorporates digital marketing for contractors.
For more information contact a top contractor marketing firm today.
Experienced contractors understand the importance of continuously promoting their businesses to attract new clients. Unfortunately, where many contractors miss the mark is by having a reliance on traditional methods alone. Today, many contractors promote their businesses through printed advertisements, flyers, billboards and even local television commercials. While many of these marketing channels still produce results, there are other more reliable ways to promote a contractor’s services. Digital marketing for contractors or marketing that is performed exclusively online is a modern advertising approach that can quickly increase revenue while simultaneously reducing costs. Read on to learn more about these helpful strategies.
Why Digital Marketing?
Expand the business with the right approach to marketing and promotion and stay two steps ahead in an aggressive and highly competitive market by relying on proven digital marketing approaches.
Digital marketing provides a steady flow of customers, through reliable, modern techniques.
Contractors across the country are reaping the benefits of strategically implemented digital marketing campaigns. Digital marketing helps to capture the attention of internet prospects and then converts them into lucrative leads. The key to a successful digital marketing campaign relies on an understanding of what potential clients are looking for online as they search for a contractor. A good digital marketing campaign for contractors should be built around what the client needs and then connecting with them in a way that competitors have not anticipated.
Here are a few ways in which contractors can utilize the internet to boost their marketing efforts today:
· A Well-Designed Website
Create a strong online presence and improve the contractor’s visibility through a well-designed website. A website is the lifeline of any contractor’s online presence and it forms the foundation for how prospective clients will find the contractor online. In essence, a website puts the contractor’s services at the forefront of internet searches, creating more opportunities to generate leads and draw new customers to the business. A user-friendly, visually appealing website can be taken at face value as a standalone marketing tool or it can also incorporate a number of other strategic marketing approaches including keyword enriched blog posts as well as search engine optimization (SEO).
· Helpful Blog Posts
Helpful, informative, and frequently posted blogs aid in maximizing a website’s potential. This is because blogs provide contractors with a means of using the right combination of keywords to attract their ideal customers. In this manner, an active blog page is a very useful way to provide valuable content to prospective leads. Blogs and how-to articles are excellent tools that can be used to position the contractor as an industry leader and expert in their field.
· Social Media Marketing
Social media marketing for contractors is another helpful way to appeal to prospective customers and generate increased revenue. By using the most popular social networks including Facebook, Twitter, Google+ or Instagram, a contractor can gain steady momentum through the internet. Social media offers measurable results and provides exposure to a much wider audience than traditional marketing ever could provide. Social media marketing let’s contractors post industry information, initiate promotions, enhance the company’s brand and share messages that resonate with customers who are both passively and actively searching for a new contractor. What’s more is that social media marketing is an interactive process that lets the contractor creatively interact with the audience as well as lets the audience share information from the contractor with others in their network.
· Search Engine Optimization (SEO)
Search engine optimization (SEO) is a valuable solution that boosts a contractor’s marketing efforts by helping their website rank highly on popular search engine page results. Through the strategic use of keywords and phrases, SEO can attract the right customers, boost a website’s number of visitors and then convert those visitors to profits. In short, SEO lets the contractor leverage their website to reach the target audience.
Meeting the direct needs of the customer should be at the center of the marketing approach, no matter the mode of delivery. This is why digital marketing for contractors is so important.
Digital marketing is a sustainable way to help the company achieve its online performance sales goals. This modern approach to advertising can help to address many marketing challenges contractors face today. Digital marketing can attract better customers and boost the bottom line of the contractor’s business.
For more information contact a company that does contractor marketing near you today.
Eugene Aronsky is an SEO specialist with over 10 years of experience in SEO. Eugene enjoys writing and doing research.