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SEO, or search engine optimization, is the process of improving a company’s website’s traffic through the use of keywords/phrases, link building and technical optimization of the website. Contractors in particular, can benefit tremendously from the implementation of a marketing strategy that includes the use of SEO. SEO has many benefits including: lead generation, increased conversion, and ultimately improved profits. Read on to learn how SEO for contractors is changing the ways in which local contractors are attracting new customers and landing new projects.
The Basics of SEO
Search engines such as Google rely on search terms to rank websites when users make queries about products and services. Returned websites are based on the most popular search terms used by internet users and the search engines use algorithms to assist in which websites rank highly and which do not. Generally, websites with the best mix of keywords will appear higher up in the returned results. This is important because typically customers only search the first page or two of search results. If a contractor’s website does not have the right keywords listed then their website will not be found as easily and will not receive the same amount of traffic as a website that ranks on the first page of search results. SEO allows the contractor to optimize the website, thus increasing the probability that the site will rank on page 1 of search results and will generate more business.
A Fully Optimized Website
A fully optimized website is one that is full of keyword rich content. When search engines crawl the internet they look for websites that are popular based on their popularity rankings, (algorithm) and that have clear keywords/content that allow the crawlers to understand what the website is about. If keywords are missing and the site has little content the robotic crawlers have no way of knowing what the site is about and the site will therefore not rank for anything, or will show up for strange search terms, totally unrelated to the business.
Keyword research is an essential part of the SEO process, it is essential that the contractor or the web designer understand what terms potential customers may be searching for and know how to target these terms. For example, a customer residing in Manhattan may search for “contractors in Manhattan” or “contractors in New York”. Other keywords could include “general contractors”, “electrical contractors” “building contractors” and so on. This is why contractors must build their websites and SEO plan of actions based upon the needs of the customer and their internet search habits. In other words, the contractor should put themselves in the shoes of the customer by considering what terms the customer may use as they look for a new contractor for their next project.
Blogs for Additional SEO
A website’s copy is not limited to the words that are included on the pages of the actual website. An active blog page is another way to incorporate the right wording to attract new customers. Local contractors can maximize the use of their websites by incorporating an SEO strategy that uses blog posts. A comprehensive marketing approach includes a contractor’s frequently updated blog. While most contractors rely on traditional marketing efforts such as printed materials, billboards and other advertisements, many do not think of blogs as a strategic way to attract new clients. Blogs that feature SEO done the right way can improve a contractor’s web presence and online prominence. This is because blogs provide fresh, relevant content. Frequent blog updates also attracts search engine crawlers who are more prone to rank freshly updated content within search results. Blog marketing for contractors helps to expand a contractor’s reach and attract new customers when SEO keywords are weaved into the blog.
A contractor can increase their website traffic through the use of search engine optimization, or SEO.
A website’s performance is only as good as its ability to attract customers. Therefore, SEO is a great solution. SEO provides for a results-driven website, it boosts lead generation and it incorporates the precise keywords that will attract the right customer. Since most customers look no further than the first page or two of a search engine’s returned websites, SEO ensures a contractor’s website will appear in these results. In this manner, SEO helps to improve the online approaches taken when marketing for contractors.
For more information contact a top SEO firm near you that specializes in SEO for contractors.
Eugene Aronsky is an SEO specialist with over 10 years of experience in SEO. Eugene enjoys writing and doing research.