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In recent years, social media sites including Facebook, Twitter, Instagram and YouTube have become central to how people stay in contact with each other and network. In this manner, social media has radically changed the ways in which people stay connected with one another as well as how they interact online with not only friends and family, but with businesses as well. For today’s contractor, social media sites are becoming excellent platforms for marketing their services. No matter the type of contractor—general or specialized—the benefits of marketing on social media sites is becoming hard to ignore. Read on to learn how social media marketing for contractors is making an impact on this business industry.
Why Social Media Marketing?
Social media marketing is the use of social media networks to improve a contractor’s visibility. As a digital marketing strategy (or marketing that is performed entirely online, social media marketing has completely changed the dynamics of how contractors interact with their customers and how they inform them of their services. As a low overhead approach to advertising, social media marketing is quickly becoming a preferable option for contractors who recognize the many benefits of this digital approach to reaching more customers. In fact, when compared to traditional marketing efforts, the hefty price tag that goes along with printed materials, television commercials, billboards and the like social media marketing is found to be a bargain. Instead, social media platforms (which can be created for free) represent an effective, low cost use of technology that brings huge results. Some additional benefits of social media marketing include:
· Creates an online presence especially when frequent, diverse posts are made
· Improves brand recognition and awareness
· Increases brand loyalty
· Let’s the contractor share their personality with the world
· Can quickly communicate with customers in real time
· Can be easily integrated with traditional marketing material
· Can be easily automated
· Potential to go viral
A Social Media Marketing Strategy
A social media marketing strategy can be as simple or as complex as you desire. Simple campaigns can include links to blog articles and complex campaigns can include daily posts of diverse material across multiple social networking sites. No matter the approach, what resides at the core of a social media marketing strategy is good content that can be shared across networks. Content may include links to articles, images, infographics, and videos just to name a few. A solid social media strategy also includes a thorough understanding of what potential customers are looking for. In other words, social media posts should be targeted to what a prospective customer may be searching for in a new contractor. Helpful how-to articles, explainer videos and engaging content that propels customers into action are social media marketing techniques that get results.
Social media marketing for contractors also helps with relationship management. Social media is a long-term strategy that is founded in fostering relationships. Social media platforms provide a means of displaying their personalities and expertise in a manner that allows for on-going interactions with customers. In other words, social media provides more personalized experiences than traditional marketing avenues. Social media platforms provide contractors with a new way of interacting with both prospective and current customers. Customers can ask questions, express interest in the contractor’s posts and even share the posts with their personal networks, improving the businesses exposure.
Social media marketing is effective in eliciting customer involvement and engagement. Through social media posts customers can view the company’s contact information, review images the contractor has posted, view the contractors groups or other interests and follow updates made by the contractor. What’s more, customers can share this content easily within their own networks. All of these touches make it easier for the customer to make an informed decision regarding hiring the contractor.
All in all, social media marketing is a fun and effective way to generate leads and boost revenue. Social media marketing for contractors is one of the most important ways in which contractors can attract new customers in 2017. Social media posts can speak volumes to the capabilities of the contractor; all while providing information that resonates with the follower. This modern approach to marketing is a great competitive advantage and it provides a means of reaching more customers in a shorter amount of time when compared to traditional marketing.
For more information contact a top contractor firm today.
Eugene Aronsky is an SEO specialist with over 10 years of experience in SEO. Eugene enjoys writing and doing research.