Content Marketing for Contractors Content marketing is gaining momentum as more and more businesses find value in its many benefits. Content marketing is the strategic use of content to gain new customers, keep existing ones interested and to foster long-term relationships between the company and the consumer. Content marketing works by driving increased traffic not to the business’s website, but to their social media pages and inevitably to their front doors. Today, contractors are directly benefiting from the many competitive advantages that content marketing has to offer. Read on to learn more about content marketing for contractors and how contractors are transforming the ways in which they are now able to reach their ideal customers.
Typesof Content Marketing Many contractors may be asking: “What types of content can be used in content marketing?” This answer is simple: all types of content! Content marketing is flexible and is not limited in how a message can be communicated to the target audience. White papers, infographics, videos, blog posts, emails and social media posts are all popular types of content that can engage a contractor’s core market. Choosing the right types of content will largely be based upon an understanding of the target audience’s needs. By taking a proactive approach to offering content that meets these needs, contractors can gain valuable brand loyalists who are more than willing to hire the contractor for their next project.
Advantages of Content Marketing for Contractors:
Drives conversions. Content marketing has its foundation in conversions. The right content for the right audience will lead to conversions as these passive followers will be convinced of the many benefits of the contractor’s services.
Strategic approach. Content marketing is a very calculated approach to delivering a brand’s message. The right mix of content that keeps the attention of prospective customers is a great strategy to build a brand’s following.
Useful to customers. Keep in mind that this content should in some way be helpful to the consumer. For instance, a helpful how-to blog post or an email newsletter that offers home improvement tips or that feature links to other resources are great ways to provide value to the lives of customers.
Data and analytics. Content marketing produces massive amounts of data, making the impact of these efforts measurable. From the number of likes on a social media post to the number of clicks in an email newsletter, there are various ways data may be collected. Insights from this data can reveal what types of content work and which do not work for the contractor’s marketing strategy.
Position the contractor as an authority. Providing high-quality content can quickly position the contractor as an expert and thought leader in their field. By marketing content that is rich in information and that demonstrates the contractor’s knowledge, prospective customers will be influenced to make a purchase. In short, good content marketing can demonstrate to customers why the contractor is the best fit for their needs.
Developing a Content Marketing Strategy for Contractors Content marketing is a roadmap that leads to increased sales. The right content that attracts the right customer can lead to profitability for the contractor. Developing the right mix of content begins by taking a closer look at what the contractor is currently doing in terms of marketing online. It will also include reviewing what other competitors are doing successfully. A good content marketing strategy will be based on the needs of the target audience—what they are looking for in their next contractor—and content that is fine tuned to meet these direct needs. Such an approach will improve the odds of conversion. Another useful tool to organize a content marketing strategy is a content marketing calendar. A calendar that lists the types of content to be delivered by date is a great way to keep track of the information that is being shared with prospective customers. Contractors who approach content marketing as a strategy will drive more business and witness a quick return on investment.
The future is bright for content marketing. Companies that rely on this modern approach to marketing are preparing themselves for increased profits. Content marketing is more than just advertising online and it is more than just a fleeting trend within the marketing world. Today, content marketing represents one of the top ways in which new customers are reached. It encourages business growth and it improves a contractor’s bottom line. To learn more about content marketing for contractors contact a marketing specialist today who can assist with creating a content marketing plan for dynamic results.