Digital Marketing for Contractors Digital marketing refers to internet-based marketing techniques that deliver the right message to the right audience at the opportune time. As advances in internet technologies continue to make headway, so do approaches to digital marketing. Today, many contractors embrace digital strategies due to the immense opportunity they create in reaching new customers in a very short amount of time. Contractors across the country are finding digital marketing to be beneficial for a number of various reasons and they are quickly incorporating these strategies into their official marketing plans. Here are some helpful insights into digital marketing for contractors and why digital marketing is being adopted so quickly within the contracting industry.
Why Digital Marketing? Traditionally, contractors have relied on well-known marketing channels such as printed advertisements in newspapers or local magazines, billboards, direct mailers and even costly television commercials to reach customers. Digital marketing on the other hand, is marketing that is conducted entirely online. This innovative marketing approach is providing an entirely new forum for contractors who are now able to reach and engage a much broader audience of prospective customers online. The very nature of the internet has made it possible for contractors to reach thousands more people who need their services.
Five key advantages of digital marketing for contractors:
Affordability. Digital marketing is an affordable and budget-friendly way to spend advertising dollars. Since all content is produced online, the high prices often associated with print media are avoided. Digital strategies can include helpful content posted to the company’s website, landing pages, email newsletters or social media marketing. In many instances, the highest cost associated with digital marketing is the time spent on producing the actual content. This affordable marketing approach allows the company to scale and transfer some of these savings directly to their customers.
Familiar Formats. Digital marketing is presented in familiar formats that customers understand since they use them regularly. From websites to blogs to Facebook posts, these are all formats that savvy customers rely on in their daily activities.
Brand Recognition. Branding is an important component of digital marketing. No matter the digital marketing strategy—whether it be email marketing, social media marketing, engaging content or a well-crafted website—each of these modes of delivery should be branded, resulting in increased brand recognition. What’s more is that branding helps to build long-term relationships which will eventually lead to brand loyalty over time.
Search Engine Optimization (SEO). One of the most dynamic ways in which digital marketing can help a contractor is through the use of SEO. SEO is the strategic use of keywords, on page optimization techniques and other strategies that are used to help a website rank highly on popular search engines like Google. The goal of SEO is to get your website to rank on page 1 of search results for your target keywords, so that when potential customers are searching for the services you offer they will be able to find you.
Increased Conversions. Increased lead conversion is another great advantage of online marketing. Digital marketing reaches a much wider audience when compared to typical marketing efforts. An increased audience results in more opportunities for conversion, transitioning more passive onlookers into convinced buyers.
Real-time Feedback. Contractors can now share their company’s messages and receive instant feedback from customers. For example, customers can leave blog and social media comments that will provide insight into how well the contractor’s posts met their needs. This is useful data that the contractor can apply to other areas of their business.
Digital Marketing Strategy for Contractors Digital marketing addresses many of the challenges contractors’ face, especially ways in which to quickly reach prospective customers in the most cost efficient manner. Agile contractors who adopt a digital marketing strategy are already two steps ahead of their competition. Additionally, there is so much flexibility when creating a digital marketing strategy and the opportunities for success are almost endless. From social media posts to blogs to email marketing, there is a digital marketing approach available to fit every contractor’s needs.
Digital marketing provides an entirely new method for advertising and many contractors are realizing the potential these techniques impart on their bottom lines. Digital marketing for contractors is making huge impacts on how contractors approach customers, as well as how they retain them. To learn more about digital marketing for contractors, contact an award-winning team of marketing professionals today who can provide insights into this exciting opportunity.