Digital Marketing for Lawyers Digital marketing is the use of online tools and techniques to market products and services on the internet. Often, when people think about internet marketing, they think of intrusive advertisements that take away from the online experience. However, this could not be any further from the truth. A well done digital marketing campaign will greatly add to the online experience of potential customers and will endear them to your brand. When it comes to digital marketing for lawyers, many legal professionals are employing a number of different online techniques, all of which are rooted in passive ways of cultivating relationships with prospective clients, which boost the impact of their outreach efforts. From helpful blogs to engaging social media posts to weekly newsletters that have been tailored to the client, digital marketing for lawyers is making a huge impact on the ways in which lawyers attract and retain new customers.
Why Digital Marketing? Today’s savvy lawyer is utilizing digital marketing as a modern but practical approach for gaining new clients. Increasingly, consumers are a mobile population that relies heavily on the internet to narrow down their search for products and services. These consumers are using their mobile devices, laptops and tablets to search the internet for information, including information on legal services. Since digital marketing is done entirely on the internet, any prospective client with internet access can search for a law firm in their area. Therefore, any law firm that is not maintaining a digital presence is missing out on a great opportunity to find new clients.
Benefits of digital marketing for lawyers:
Higher return, lower costs. One of the most noteworthy benefits of digital marketing is the low cost but high return on investment (ROI). Digital marketing costs only a fraction of the cost of traditional advertising. Since this type of marketing is done entirely online, the overhead and print costs associated with flyers, billboards, direct mailers and the like are avoided. The very nature of the internet provides the law firm with unlimited potential to reach thousands of clients all from internet-based strategies.
Meeting customers where they are. Digital marketing is delivered in formats that are recognizable to consumers. As more and more people rely on the internet for decision-making, increasingly they are using internet technologies like social media, email and websites to interact with companies, their products and services. A digital marketing campaign offered by a law firm ensures the law firm delivers messages in formats customers find familiar and easy to use.
Opportunities for engagement.Digital marketing strategies are based on the premises of capturing a consumer’s attention and engaging them with valuable content. This can include real-time conversations over social media, requests for feedback on blogs or passive calls to action that require the customer to take an important next step, such as calling the law firm directly or downloading useful information the law firm has provided. No matter the approach, digital marketing allows a law firm to interact with potential clients, relay their brand’s message and leave a positive impression on the mind of the client.
Encourages relationship building. Any lawyer knows that a relationship with a client is one of the key elements to maintaining cash flow. For instance, a client who is pleased with a law firm’s services may pay that firm the ultimate compliment by referring other clients to them. Digital marketing can help to enhance these relationships by keeping clients up-to-date with helpful information, by offering stellar customer service and by encouraging open communication and feedback.
Digital marketing offers flexibility for a lawyer to expand their reach in finding and obtaining new clients. A law firm that adopts a digital strategy is one that is already two steps ahead of the competition. Digital marketing for lawyers is a great strategy for both new and well-established law firms who want to reach more clients online and enhance their brand’s image. A sound digital marketing strategy will not only garner the attention of new customers but it will also position the law firm as an expert in their niche. People will come to trust the law firm and the information they provide. For lawyers who are ready to take this important step, contact a trained marketing specialist today who can discuss all of the many great benefits of digital marketing and also assist with creating a digital marketing plan that will get the law firm results.