Social Media Marketing for Contractors Social media has grown in popularity in recent years, as more and more people and businesses rely on social media to stay connected and share useful information. Platforms such as Facebook, Twitter and Pinterest allow people to share information, stay up-to-date on current events and foster relationships. What was once viewed as a cutting-edge marketing technique is now viewed as a mainstay as companies with an active social media presence are attracting new customers and maximizing their profits. This is why social media marketing for contractors is so important. Today, more so than ever, contractors are utilizing social media strategies to grow their businesses and local following. Read on to learn more about social media marketing and how contractors are using it for a competitive advantage.
Social Media Marketing Techniques A common misconception that many people hold is that social media marketing is simply uploading photos and then making comments. This could not be any further from the truth. Social media marketing is a comprehensive approach that takes conventional marketing techniques a step further by incorporating the use of the internet to reach more customers and in a shorter amount of time. As more and more people use the internet to make everyday decisions (including searching for contractors in their local service areas) social media continues to influence these important decisions.
For many contractors, a consistent social media marketing presence can quickly garner leads, improve conversions and expose the company to a much wider audience than traditional marketing efforts ever could. When done correctly, social media can be well worth the time and effort. Here are a few of the great ways in which social media marketing for contractors can be utilized for the greatest return on investment:
Networking opportunities. Social media marketing has its foundation in social networking—connecting with others and then nurturing long-term relationships with them. By networking with others, a contractor can share their brand’s message, build a solid following and convert more leads into customers. Social media platforms are able to create communities of avid followers and loyalists who will readily share the brand’s message because they are so enthusiastic about it.
Helpful posts. Social media can be used to share important information, direct posts and links to other resources that followers find helpful. For instance, links to blog posts are an easy way to market the expertise of the contractor and position them as an authority figure and influencer within the industry. Blog posts that offer valuable information regarding hot industry topics are a great way to build the company’s reputation and trustworthiness within the community in a nonintrusive manner.
Insightful videos and Podcasts. Many businesses have been skyrocketed to success by viral videos and popular podcast series. Videos and Podcasts are becoming an increasingly popular means of attracting new customers. Videos that provide helpful information on popular industry topics are an excellent way to differentiate the contractor from competitors and make their brand stand out as a powerhouse.
Opportunities for optimization. Social media content can be optimized to improve search engine rankings. Search Engine Optimization (SEO) is the strategic use of keywords online and the use of current Google best practices, all with the goal of getting your website to rank on page 1 of Google. SEO helps to drive traffic to the contractor’s business and provides greater exposure to a much wider audience. By optimizing your social media channels you will not only see an increase in your social media engagement and other metrics but you will also gain an added boost to your website’s ranking.
Shareable content. Social media marketing for contractors is centered on shareable content. Social media platforms allow messages to be shared easily online with the click of a button. This means that prospective customers can share the company’s posts with their personal networks, friends and family. Content that is shared on social media is an excellent way to provide useful information and boost engagement.
For contractors, social media marketing is a way to leverage their services through the strategic use of social media platforms. These innovative approaches and techniques can create buzz surrounding the business and increase sales. Social media marketing is a proven strategy that grows a contractor’s business because it ignites interest in the contractor’s services. It is a very scalable approach that can reduce the company’s marketing budget, but also increase the company’s visibility to prospective customers. As a discipline, social media marketing connects contractors with their target audience for the purpose of nurturing long-term relationships. To learn more about social media marketing for contractors speak to a marketing specialist today who can create a comprehensive social media marketing strategy that is the best fit for the contractor’s services.