Social Media Marketing for Doctors Social media marketing is the strategic use of social media channels by businesses who are searching for new ways to connect with customers, share information and boost their online visibility. Increasingly, doctors are searching for innovative, convenient and cost-friendly ways to reach more patients. Social media marketing is the answer. Platforms such as Facebook, Twitter, Instagram, LinkedIn, Google+ and Pinterest are all delivering huge results for medical providers. Social media marketing is improving the advertising efforts of doctors across the country, driving foot traffic to their local offices and increasing their yearly revenue. Here are a few of the top ways in which social media marketing for doctors provides an advantage in a competitive market.
Why Social Media Matters The goal of social mediamarketing is to create content that people find helpful and will therefore share it with others. This will ultimately lead to increased interest in the business as more and more people are exposed to the content. Essentially, this is a word-of-mouth approach that requires very little advertising dollars. Millions of people spend countless hours on social media every day. This is important for doctors because it provides them with an opportunity to meet their customer’s right where they are. By having a social media presence, a doctor can communicate with prospective customers in formats they are already familiar with and have come to appreciate in their personal lives.
Benefits of Social Media Marketing for Doctors:
Ease of implementation. Initiating a social media marketing strategy for doctors is an easy process. Finding the right mix of social media platforms will depend on the needs of the target audience, so it is important for the doctor’s office to have a good understanding of the customer base they serve. Once a social media platform has been chosen, a social media calendar that organizes the types and frequency of posts will help to keep the doctor’s office on track to deliver messages on a timely, consistent basis.
Cost effective. Setting up a social media account is free so there is no costly software or technology that needs to be purchased. Social media is also on 24/7, there is no downtime associated with this medium, allowing doctors to maximize their marketing efforts.
Encourages engagement. By its very nature, social media encourages engagement with others. Such interaction can come in the form of sharing content, commenting or asking questions under social media posts or even sending direct messages to the doctor’s offices inbox. This engagement builds loyalty with potential clients and can help grow the brand of the medical office.
Traditional marketing efforts were only a one-way street—the company would advertise and keep their fingers crossed for responses.Social media marketing solves this flaw.Now, doctors are able to hold two-way conversations—sharing information with new and existing clients and then soliciting feedback, often in real-time.
Can be fully optimized. Social media marketing also allows the doctor’s office to employ search engine optimization (SEO) techniques. SEO is the strategic use of keywords and digital marketing best practices that help a website or social media account rank highly in search engine queries. This is important because it improves visibility of the business over the internet. A well optimized social media marketing strategy can help drive traffic to the social media platforms as well as to improve the ranking of the doctors website.
Why Good Content Matters Good content is the foundation of social media marketing. Without useful content, posts made on social media are irrelevant to followers. Good content is useful, informative and tailored to meet the needs of the target audience. It is also enriched with keywords that followers find useful in their search for a doctor. Social media marketing for doctors and good content go hand-in-hand. Such content can include links to engaging blog posts, insightful explainer videos or images and photos that address customer questions or other industry trends. Content that is direct, fully explains concepts and that is centered on the customer’s needs is content that will make the most impact.
Possessing a solid online presence goes well beyond simply having a website. Social media marketing takes utilizing the internet a step further by offering an advantage to doctors that cannot be denied. Increasingly, doctors are relying on social media marketing to connect with consumers, display their industry knowledge and share important information regarding their medical services. In this manner, social media marketing for doctors delivers huge results. For doctors who would like to learn more about social media marketing, contact a marketing specialist today who can explain all of the great benefits this innovative marketing approach has to offer.