Social Media Marketing for Lawyers Social media plays an integral role in any business’s marketing efforts today; this is especially true for law firms. As more and more people utilize social media to stay connected to their friends and family, they are increasingly using social media to stay connected to businesses as well. Social media marketing for lawyers is a perfect way for law firms to interact with both prospective and current clients. Through strategically shared social media messages, a law firm can communicate their brand’s message, demonstrate the benefits of their legal service and position themselves as an industry thought leader. Here are a few ways in which social media is changing the way that lawyers find and interact with existing and new clients.
Why Social Media Matters Social media marketing is one of the fastest growing approaches to advertising on the internet among law firms. Having a consistent presence on social media is important because lawyers can now bring their brand’s messages directly to consumer online. Social media platforms such as Facebook, Twitter, Instagram, Google+ and Pinterest have millions of users, many of which may be in the market for a legal expert who can handle their legal matters. As more and more people use the internet to make their purchasing decisions, they are relying on information they find online, including information found on a company’s social media accounts. This is why it is so important for law firms to have a solid social media presence that is full of helpful information that clients can access while trying to meet their legal needs.
Benefits of Social Media Marketing
Lead generation & conversion.Social media marketing results in increased interest in the law firm. This is because social media provides law firms with a means of reaching more people in a shorter amount of time. Leads could come in the form of increased website traffic or even increased calls and visits to the office. Frequent social media posts provide opportunities for law firms to consistently promote their services. As a law firm’s popularity grows through their social media accounts, more people will be inclined to learn about their services and all they have to offer, resulting in more conversions.
Search engine optimization (SEO). A solid social media strategy can help with SEO. SEO is the ability of a website or social media page to rank highly in search engine results. This is based on the specific keywords that are used by consumers searching for lawyers. Well optimized social media platforms will help drive traffic and engagement to those platforms and will also help improve the ranking of your website in search results. The goal is to rank on page 1 of Google and social media is a big step to success.
An inexpensive approach. Compared to other traditional forms of marketing, such as printed promotional items, social media marketing is an inexpensive approach. For example, creating a social media account is free. There is no costly software or technology that needs to be purchased alongside a social media account. In fact, the largest cost will come in the form of the time it takes to brainstorm and create the content that is to be posted.
Brand recognition. Social media marketing helps with branding. Popular brands are recognizable and the impression they leave will determine whether or not a consumer remembers the brand when they are ready to hire an attorney. Social media that provides well-branded content is an opportunity to share the company’s existence with the world. A brand that leaves a positive impression and that is known for valuable content will be one that is readily relied upon for those in need of legal services.
The Importance of Good Content Delivering good content is important. Good content is at the heart of social media marketing. Such content can come in the form of 140 character phrases, photos, branded images, infographics, insightful videos, links to engaging blog posts and many other resources that bring value to the customer’s life. Content that is well-researched and that meets an informational need is an effective way to convert more leads and obtain results. By spending an adequate amount of time on creating meaningful content, law firms can continue to position themselves for online success. Customers readily appreciate great content and they will be more inclined to share it if they feel that it comes from an industry authority who knows what they’re talking about.
For law firms that are ready to increase their customer base and improve their web presence through social media, contact an award-winning team of marketing specialists today who can draft a marketing plan that will get the law firm results.