Achieving a higher ranking in Google should be any company’s goal. This popular search engine is what most Internet users turn to when researching new information, new businesses, and new products and services that they are hoping to invest in. Unfortunately for many businesses, their websites do not contain enough thoughtfully created content to rank themselves to the top of a customer’s Google search. Fortunately, there are a few easy fixes that top SEO experts recommend.
To begin with, make sure that the company’s content is unique. Google appreciates contagious content. In other words, Google likes content that is so original that other websites link back to the company’s site. The more backlinks a website has, the more likely it is to be featured in Google search results. However, some of these backlinks could be fraudulent or lead users to third-party websites that are less than friendly to their computers. To rectify that situation, Google now offers a “Disavow” button that website owners can use to remove such links, popups and advertisements from their sites. If this is not done, then Google might misidentify the company’s own website as a fraudulent one, and stop sponsoring it on their search engine. While this is an easy mistake to prevent, it is often much harder to correct once that step has been taken.
The website should, however, continue to build healthy links by expanding the site and linking to its various social media platforms. It should also connect with other companies to form partnerships that could be beneficial for clients. Those backlinks will encourage traffic from other websites to migrate over to the business’s platform and perhaps compare products or services. Another great way to accomplish the same goal is to ensure that all content is shareable. Give users the option to download and share content, or even simply to print, email, or save the information as a PDF. Include downloadable content and information, and ensure that all promotional materials, at the very minimum, have these capabilities.
Additionally, to rank higher on Google the website should contain common keywords that users might search for when researching a product that the company offers. These keywords should include adjectives and other descriptors that reiterate the reliability of the product and the various benefits or uses it offers. Place such keywords near the top of the page and insert them into informational sentences so that the caption Google searchers see will tell them even more about the product than they were looking for. Then, to give potential customers a boost of confidence once they have clicked on the website, include testimonials from previous customers. Whether those testimonials are small blurbs or larger paragraphs of information, the more prevalent they are on the company’s website, the more likely they are to bring the website to the top of a Google search.
However, while keywords are a good start to capturing user attention, they are not enough to keep them engaged. Instead, focus on longer content and optimize the website for the user experience. Both computer and mobile versions of the site should work seamlessly so as not to frustrate the customer. Then, make sure that the site is easy to navigate. No user will remain on the page if they have a hard time reading the text, understanding its message, or having difficulty navigating through the site. The different sections of the website should be clear and communicative, but not redundant or wordy. Consider writing the content in the form of question and answer prose, which will allow readers to relate more closely to the product or service. Furthermore, the company will demonstrate thoughtfulness and care by taking the time to answer client questions immediately.
Ultimately, all of these tips and tricks, when put into practice, will ensure that the webpage will rise up in the Google search window, but this is only half of the battle. Once users are on the website, make sure that they remain there for a while. Accomplish this through creative content and insightful writing that engages users and makes them more likely to share, download, or otherwise act on that information. The more frequently that this goal is accomplished, the more likely it will be that the website will gain in popularity and appear higher up in the Google results.
To learn more about the best ways to rank higher on Google, contact a team of content marketing experts today to schedule a consultation.
Top content marketing experts will say that the right content is engineered to capture the audience’s attention and keep them coming back for more. The best content is concise, informational, engaging, and never redundant. However, as more and more businesses turn to content marketing to promote their companies, they often ignore these requirements. Instead, they produce content simply to have something new to say, or to fill up space on a webpage. In short, they do it for all the wrong reasons. And with misguided intentions, any content marketing campaign will fail. So, here are a few examples not to follow, as well as a few tips and tricks to try for the most effective content marketing strategy ever.
Ultimately, writing quality content for a marketing campaign is a balancing act. The information should be concise, interesting, insightful, and, most importantly, necessary. Readers should be interested and engaged, and should always end their reading experience wanting to know more about the products and services the company has to offer. That is the hallmark of quality content writing. Keeping the reader interested is what it’s all about. So, ensure their engagement by avoiding the potential pitfalls that many companies encounter through their content marketing efforts.
To learn more about content marketing, contact a team of top SEO experts today who understand the ins and outs of content marketing.
Although social media marketing campaigns are considered free and virtually foolproof, this could not be any further from the truth. The truth is that mismanaged accounts could end up costing a business thousands, if not hundreds of thousands of dollars in lost revenue. Social media marketing requires careful planning and precision in order for it to produce the best results. Yet, many companies are missing the mark when it comes to their social media marketing efforts. Here are some of the top reasons why a social media marketing campaign may fail and why a team of social media marketing professionals may be the solution that many organizations are searching for.
Social media posts must be consistent. For example, the company’s page could be very active for a week, and then go static for a month or two. Unfortunately, any customer interest gained during that period of frenzied activity will be lost as soon as the account becomes stagnant. The best approach is to come up with a social media posting schedule that includes routine posts on certain days or times of the week. This will ensure consistency and it will prevent follower disappointment.
The Wrong Keywords
Another way to quickly lose followers comes from improper keyword usage. Perhaps the company is promoting a specific product, but they have not included any hashtags or keywords that will make the product rank highly in a search results list. Fortunately, this is an easy fix that can be corrected immediately with proper research, time, and effort. The right keywords can attract the right customers for noticeable social media results. This could include increased followers, likes, or shares of the company’s posted material.
Wrong Target Audience
The posts might not be targeted to the right audience. Consider, for example, a doctor’s office. The office just received new equipment that will turn what used to be an in-patient procedure into an outpatient appointment with reduced recovery times. How should they promote this new procedure? Rather than spreading themselves thin over several different social media platforms, the office should instead consider their exact approach when it comes to content marketing through their social media accounts. In order to create the best content, they must fully understand who their core audience is. This will be a critical point to clarify because not only should they market to patients who may need this procedure, but they should market to other doctors and clinics as well.
Wrong Platform Choice
Another reason why a company’s social media marketing campaign may fail could be due to an improperly chosen platform. In the previous example, consider what might have happened if the doctor’s office had marketed their services on Twitter only. They probably would not have seen many results, as it is practically impossible to explain a complicated new procedure in 140 characters alone. This is why companies should carefully decide on which platform(s) they will utilize. While Facebook, Twitter, LinkedIn, YouTube, Instagram, Google+, and other popular choices are all viable options, the company must carefully consider which one is the best fit for their precise marketing needs.
Poor Platform Design
Improperly designed social media platforms may also be misguided in that they do not match up with the company’s core values and objectives. The layout of the page, including the header design and other customizable features should be designed to attract the right customers. Social media pages might be used to communicate what a company stands for, to raise awareness about a certain product or service, or to find clients with similar interests. If the page is not visually appealing or is confusing, ultimately it will generate little business interest. Keep this in mind when creating or updating social media pages, and the company’s social media strategy will be less likely to fail.
Poor Quality Posts
Each post should be carefully written and designed. These posts should be grammatically sound, relevant, and original. They should also be branded so that the name of the company stays on the mind of the customer or others with whom they share the content with. Poor quality posts will turn off customers who may come to view the company as one that is not concerned about its public image.
Similarly, if the company does not engage with or interact with its followers by asking and answering questions, customers might turn to a company with a more client-friendly focus. Social media users, aka potential new clients, like to be entertained by the companies they choose to follow. Businesses would do well to keep this in mind when creating new posts. Likewise, to maximize exposure, websites should work to keep the client engaged, and should also include links to every social media platform. Those platforms should in turn link back to the website, allowing readers and users to interact with the business in the way that is most convenient for them.
Hire a Team of Professionals
Many companies make the costly mistake of not hiring social media marketing experts to run their social media pages. Instead, they rely on the most tech-savvy person in the office, who may not know much about social media marketing at all. To remedy this, consult with a team of social media marketing professionals who work on social media marketing strategies exclusively. Their insight will be invaluable when it comes to attracting the right customers with compelling social media content that converts.
A website serves as the face of a business’s brand, including local doctor’s offices. When people search online for doctors in their area, the first thing they look for is a website. A strong, appealing website can speak volumes of the business, not only listing the doctor’s service or product offerings, but using the right verbiage that can position the doctor as a trustworthy provider within their field of medicine. When it comes to presenting a website never skimp on quality. Here are the top 10 tricks on how to build an awesome, high-quality website today.
#1 It All Starts with Good Content
A website is more than just HTML code and graphic design. A good website begins with the content that is posted on it. From the home page to the contact page and all other pages in between, the content that is included on the website must be succinct and compelling. It should be written in a manner that encourages people to want to learn more about the doctor’s office. The best content will accurately describe the benefits of this doctor’s office and will differentiate this physician from other competitors.
#2 Don’t Forget About the Overall Design & Layout
Once content has been written, choose a website layout and design that is professional-looking. This will include creating pages that are easy to navigate and pages that create visual interest. The colors that are chosen should complement the brand and overall, navigating the website should create a positive experience for each website visitor. For instance, all links should work, visitors should be able to intuitively find things, and content should excite the reader into wanting to learn even more about the doctor’s office.
#3 Post Blog Content Often
Insightful and regularly shared blog posts can also make a website stand out from the crowd. Blog posts are articles that help to keep the website updated with fresh content. The key to blogs is that they should be posted regularly to keep readers interested. Links to these blogs can be placed on social media accounts which can help to drive even more traffic back to the website.
#4 Write Copy with the Customer in Mind
The best websites are written from the point of view of what the patient needs, and not necessarily what the doctor wants. Good content that is written from this perspective should be based on problem-solving. In other words, the content should provide a solution for the most pressing needs of patients.
#5 Strategic Use of SEO
Search engine optimization (SEO) is a technique that can improve how a website ranks on popular search engines like Google. SEO includes strategies such as optimizing each page on the site, and building internal as well as external links to pages on the site. When it comes to SEO for doctors carefully decide on the right keywords to include on the website. The right mix of keywords can help to increase exposure to the website, it can drive increased traffic back to the site, and ultimately it can improve the number of patients the doctor regularly sees.
#6 Include Call to Actions
A call to action, typically appearing as a button on the website is a compelling statement that encourages the website visitor to take action. For example, a call to action could influence the visitor to download a document, to learn more about the doctor’s services, or to contact the doctor to schedule an appointment. Remember, a website is a marketing tool, so maximize its use by trying to close the sales funnel.
#7 Offer Opt-in’s and Other Content Freebies
Another way to share information with website visitors is through opt-ins where the visitor can sign up for more information from the doctor. For instance, this could include a monthly newsletter or other recurring emails. The best websites will also offer additional forms of content such as e-books and white papers which can also provide extensive information on popular procedures or other hot topics within the medical industry that may be of interest.
#8 Include Links to Social Media Accounts
Another way to make a website even more robust is to include links to social media accounts. Social media accounts like Facebook, Twitter, or LinkedIn are great avenues for promoting the doctor’s office further. Social networks provide platforms for sharing even more helpful content with those who may benefit the most from the doctor’s services.
#9 Visual Content
Also keep in mind that all content does not have to consist of text. An awesome website will be visually appealing and will include graphics, icons, videos, infographics and other high-quality images that demonstrate just how unique the doctor’s office truly is.
#10 Updates Matter
Lastly, keep in mind that websites are not static. A website can and should be updated often. Therefore, monitor the website often to determine which pages are getting results and which ones are not. For example, are there pages that are getting more visitors than others? Also, are there pages that people are staying on much longer than others? For pages that are not generating the amount of traffic that the doctor was anticipating, try changing the pages content for a different approach.
To learn more about building awesome websites and content marketing for doctors, contact a team of marketing professionals today for more information.
Several types of content exist that go hand-in-hand with digital marketing. Professionals can employ to best in online marketing their business by optimizing their content. It is likely, however, that someone looking to market their product or service in a new or fresh way will turn to a different platform in order to accomplish this goal. When this happens, though, professionals may not be familiar with the system they’ve chosen to market their business. While they can figure out the basics of the operation, optimization of specific types of content is not exactly intuitive. This article will offer several helpful tips and tricks to make the most of both social media marketing and digital content in general.
Customize content for each platform
For example, when applying for a job, people often receive the advice to write a generic cover letter, then tweak it slightly to the specific requirements of each application so the employer gets the perception that it is a custom-made letter. The same applies for content. While a business’s content can, and should, be spread across several different platforms, the exact same material should not be posted on each different platform. Rather, it should be thoughtfully edited with the new audience in mind. For some websites, such as Twitter and Instagram, this editing will be automatic as both platforms have limits on how much text a user can upload per post. However, this editing should be just as intuitive when drafting text for an email blast. If the main message of the material is taken from a tab on the company’s website, make sure that the information does not read verbatim. Instead, craft a new paragraph and revise a few sentences to better fit the topic of the rest of the message.
Link content to website pages
Create a circle within the company’s postings that will cycle a reader through each different platform and page on a website. Websites should have links to the business’s social media available on each page of the site. When users click on those links, they should automatically connect to a posting on Facebook, for example, which includes Twitter hashtags that, when followed, will link them to an Instagram post and so on. Another easy way to optimize content is to include social media links in each employee’s email signature. Furthermore, emails can be sent out when the business opens a new social media platform or updates its website with new and exciting information that clients should be informed of. Did the firm just get a new appointment scheduler? Let clients know! Did the dental office just learn a quicker way to conduct exams? Inform the patients! The options can be endless, but they should also be purposeful.
Don’t harass clients with new content
While a daily update from a business has come to be expected on platforms such as Facebook, Twitter, and even Instagram, the same cannot be said for email subscriptions. Clients can easily become frustrated by too much information from a business, even if that content is helpful. They will feel as though they are being hounded, and will become annoyed with the company, as opposed to more appreciative of it. Keep this in mind when composing new emails to send to clients. Try to limit the amount of blasts they receive, and ensure that the content is as concise as possible to guarantee readability and impact. No one is going to read paragraphs upon paragraphs of information when a few sentences will suffice.
Ultimately, digital content marketing, and social media marketing more specifically, are both useful tools to keep existing clients informed and to reach out to new clients. While much of this article has focused on the former, the latter is equally as important, and just as simple to accomplish. On the website, design a pop-up to appear as soon as a person navigates to the page. This pop-up will prompt users to subscribe to the company’s email list, perhaps with a small promotional offer as a bonus. Once viewers subscribe, they are simply added to the mailing list, and nothing further needs to be done! Similarly, when posting across various social media platforms, be sure to branch off into new areas that may contain new clients. The posts are already online, so make them do as much work as possible! With a little practice, the optimization of digital content marketing for professionals can be simply and efficiently accomplished.
To learn more about global content marketing for professionals and how to fully optimize their platforms, contact a team of digital marketing professionals today for more information.
Backlinks are an essential part of getting a website to rank in search engines for your desired keywords. High quality backlinks are one of the key ranking factors that Google uses when it comes to determining how a website ranks in search results. Other ranking factors are things such as he age of your website, domain authority, on page optimization, social shares and many others, in this article we will discuss backlinks, if you are interested in learning about other ranking factors that are used by Google please read some of our other blog posts.
What is A Backlink?
A backlink is any link that points back to your website, so if I would link to your website here, www.yourwebsite .com this would be considered as a backlink by Google. Google measures the number of backlinks that point to specific pages on your website, the number of unique domains that link to your website and the quality of each link and uses this to determine how specific pages of your site will rank for specific keywords. If you are trying to get your website to rank for a specific keyword it is vital that all of your backlinks have anchor text. Anchor text are the words that you click on a website that take you to the website, for example, click here for the best SEO blog.
How to Get Backlinks
When it comes to getting high quality backlinks one of the strategies that has proven to be valuable is to get guest blog posts. A guest post is when you write an article that gets posted on another website or blog and that contains a backlink to your website. Guest posts can help you to get backlinks as well as to spread your expertise and your brand to a new audience.
Writing A Great Guest Blog Post
When it comes to publishing a great guest blog post the primary thing you should be aware of is that your article must be high quality. Most bloggers will not publish guest posts with poor grammar and if your guest post is low quality and still gets published Google will not give it as much weight.
When it comes to content marketing, or digital marketing content can manifest in a variety of different forms. While it can appear as a video, a mixed-media message, a photograph or even simply in text format, content still needs a way to get to the viewer. There are thousands of different ways in which to get a brand’s message out into the world, yet some are considerably more successful than others. But if a business is trying to market to a new client base, how do they reach those followers? The answer is typically going to be this: approach new clients on content marketing platforms that users are already familiar with. This tried and true strategy is as useful for creating new content as it is for marketing the company’s material.
For businesses trying to appeal to younger clients, social media platforms like Facebook, Instagram, and Twitter are often the best platforms through which to do so. Once the post is uploaded, it can reach hundreds of thousands of people almost instantaneously. Suddenly, the demand for the new product being marketed will skyrocket. But which platform should a business use? If the packaging is beautiful, or if the service is set in a photogenic location, consider Instagram. If the message is text-heavy, consider a Facebook post or a series of tweets. Blog sites are also incredibly useful for this type of marketing. Pinterest is another social media platform that businesses often overlook, but that clients often turn to for inspiration.
While Instagram and Snapchat are useful platforms for short video clips, YouTube is most reliable for submitting larger and longer amounts of content in video form. Many companies rely on YouTube to put a face on their brand. Typically, a brand spokesperson will discuss hot topics regarding the company’s products and services. Viewers of the video will either like or dislike it. They can also leave commentary underneath the video. Such feedback is important because it reveals what customers are most interested in viewing.
One of the most undervalued global content marketing platforms is WordPress, or other blogging sites that serve similar functions. These servers allow users to create customizable webpages with links, tabs, social media connections, and other user-friendly options to truly make a website their own. Businesses take advantage of these free and easy functions in order to get the most out of their content marketing. Websites such as WordPress are perfect for companies who need a place to put their content or who are just beginning to create a web presence for themselves. However, these types of platforms often require users to purchase a domain name, the maintenance of which can be quite expensive for some businesses. Additionally, some content may not be entirely customizable. In this case, the program is written with a specific code that users are not allowed to manipulate to create new file paths or new types of programs such as those associated with color schemes. This could prove to be inconvenient for some brands.
Content marketing tools should not just be used to create the content itself. Other platforms allow for project management, working remotely, and the employment of other productivity platforms that contribute to creating excellent content. These productivity tools exist in so many forms and offer so many different functions that weeding through the options can often feel somewhat like a chore for time-crunched professionals. Ultimately, it is up to each business to decide upon how to best market their merchandise or services, but knowledge of the options available to a company is always useful.
To learn more about global content marketing for professionals and their related platforms contact a team of marketing professionals today for more information.
Eugene Aronsky is an SEO specialist with over 10 years of experience in SEO. Eugene enjoys writing and doing research.