A website serves as the face of a business’s brand, including local doctor’s offices. When people search online for doctors in their area, the first thing they look for is a website. A strong, appealing website can speak volumes of the business, not only listing the doctor’s service or product offerings, but using the right verbiage that can position the doctor as a trustworthy provider within their field of medicine. When it comes to presenting a website never skimp on quality. Here are the top 10 tricks on how to build an awesome, high-quality website today.
#1 It All Starts with Good Content
A website is more than just HTML code and graphic design. A good website begins with the content that is posted on it. From the home page to the contact page and all other pages in between, the content that is included on the website must be succinct and compelling. It should be written in a manner that encourages people to want to learn more about the doctor’s office. The best content will accurately describe the benefits of this doctor’s office and will differentiate this physician from other competitors.
#2 Don’t Forget About the Overall Design & Layout
Once content has been written, choose a website layout and design that is professional-looking. This will include creating pages that are easy to navigate and pages that create visual interest. The colors that are chosen should complement the brand and overall, navigating the website should create a positive experience for each website visitor. For instance, all links should work, visitors should be able to intuitively find things, and content should excite the reader into wanting to learn even more about the doctor’s office.
#3 Post Blog Content Often
Insightful and regularly shared blog posts can also make a website stand out from the crowd. Blog posts are articles that help to keep the website updated with fresh content. The key to blogs is that they should be posted regularly to keep readers interested. Links to these blogs can be placed on social media accounts which can help to drive even more traffic back to the website.
#4 Write Copy with the Customer in Mind
The best websites are written from the point of view of what the patient needs, and not necessarily what the doctor wants. Good content that is written from this perspective should be based on problem-solving. In other words, the content should provide a solution for the most pressing needs of patients.
#5 Strategic Use of SEO
Search engine optimization (SEO) is a technique that can improve how a website ranks on popular search engines like Google. SEO includes strategies such as optimizing each page on the site, and building internal as well as external links to pages on the site. When it comes to SEO for doctors carefully decide on the right keywords to include on the website. The right mix of keywords can help to increase exposure to the website, it can drive increased traffic back to the site, and ultimately it can improve the number of patients the doctor regularly sees.
#6 Include Call to Actions
A call to action, typically appearing as a button on the website is a compelling statement that encourages the website visitor to take action. For example, a call to action could influence the visitor to download a document, to learn more about the doctor’s services, or to contact the doctor to schedule an appointment. Remember, a website is a marketing tool, so maximize its use by trying to close the sales funnel.
#7 Offer Opt-in’s and Other Content Freebies
Another way to share information with website visitors is through opt-ins where the visitor can sign up for more information from the doctor. For instance, this could include a monthly newsletter or other recurring emails. The best websites will also offer additional forms of content such as e-books and white papers which can also provide extensive information on popular procedures or other hot topics within the medical industry that may be of interest.
#8 Include Links to Social Media Accounts
Another way to make a website even more robust is to include links to social media accounts. Social media accounts like Facebook, Twitter, or LinkedIn are great avenues for promoting the doctor’s office further. Social networks provide platforms for sharing even more helpful content with those who may benefit the most from the doctor’s services.
#9 Visual Content
Also keep in mind that all content does not have to consist of text. An awesome website will be visually appealing and will include graphics, icons, videos, infographics and other high-quality images that demonstrate just how unique the doctor’s office truly is.
#10 Updates Matter
Lastly, keep in mind that websites are not static. A website can and should be updated often. Therefore, monitor the website often to determine which pages are getting results and which ones are not. For example, are there pages that are getting more visitors than others? Also, are there pages that people are staying on much longer than others? For pages that are not generating the amount of traffic that the doctor was anticipating, try changing the pages content for a different approach.
To learn more about building awesome websites and content marketing for doctors, contact a team of marketing professionals today for more information.
Eugene Aronsky is an SEO specialist with over 10 years of experience in SEO. Eugene enjoys writing and doing research.