Dental offices often spend so much time staying up to date with the latest medical trends that they forget a very important aspect of the practice that is equally as important: online marketing. The current trends in digital and content marketing can be applied to dental outreach efforts to promote a practice and forge new client relationships. While the idea of redeveloping a marketing strategy for the dental office might seem intimidating at first, digital and content marketing projects designed specifically for dental practices are already available and easily customizable. After following these helpful tips and suggestions for marketing the practice, the office phone will be ringing off the hook with new patients who are interested in scheduling a first appointment!
Why Digital Marketing?
So why is digital marketing for dentists an important practice? Digital marketing is a promotion approach that utilizes online content to attract new patients for a growing dental office. Today, more people than ever rely on the internet to make important purchasing decisions, including which dental practice to make an appointment with for their oral healthcare needs. Here are some interesting facts about digital marketing:
Because of these statistics, make sure the dental office is the first that potential new clients look into when they search online. Digital marketing strategies can help ensure this is the case. The best news of all is that these marketing strategies can be very simple and straightforward to implement.
Ways to Promote
When exploring the various options for content marketing for dentists, do not forget about the marketing the business is already doing, and take this opportunity to revamp those platforms by incorporating a digital approach. Start with the email list. An email list is a list of subscribers who have already indicated their interest in the practice, so it is important to keep them intrigued. A good content marketing strategy will provide subscribers with informative content and updates on new research that may be relevant to their own dental hygiene. For example, when the dental practice updates equipment or when a dentist learns of a new, safe technique that will benefit his or her patients, inform the patients right away. They will be excited to learn that the business they chose to support is innovative and keeping them abreast of new developments.
Another way for dentists to take advantage of content marketing is by updating the website. Flesh out the FAQ page and remember to include a page that clearly outlines the services offered to patients. Once these pages have been updated, consider hiring a marketing firm to write articles on good dental hygiene practices, common dental afflictions, when to seek treatment, and other informative topics that clients would otherwise have to do outside research to discover. By providing patients with information directly available through the dental office’s website, they won’t have to seek out information from competing offices. Also, consider making the website more search engine friendly by incorporating key terms into web text, or hiring a content developer to write conversion-friendly content for the website. Dental offices can also consider having a website designed that is easily navigable with a patient portal for clients to schedule their own treatments and appointments or to purchase dental hygiene products directly off of the website.
Ultimately, different digital and content marketing strategies will work better for different dental offices, so select the opportunities that best fit with the business’ specific brand. However, remember that these tips are universal, and can be customized to fit any office’s specific needs. Thoughtful digital and content marketing strategies can be a great way to grow an office’s client base, reach out to existing clients, and increase the business’ visibility overall. As such, consider promoting your office with these important digital and content marketing tools for dentists.
To learn more about digital marketing for dentists contact a creative team of marketing specialists today who can jumpstart an online marketing strategy and help the office attract new patients.
Eugene Aronsky is an SEO specialist with over 10 years of experience in SEO. Eugene enjoys writing and doing research.