Achieving a higher ranking in Google should be any company’s goal. This popular search engine is what most Internet users turn to when researching new information, new businesses, and new products and services that they are hoping to invest in. Unfortunately for many businesses, their websites do not contain enough thoughtfully created content to rank themselves to the top of a customer’s Google search. Fortunately, there are a few easy fixes that top SEO experts recommend.
To begin with, make sure that the company’s content is unique. Google appreciates contagious content. In other words, Google likes content that is so original that other websites link back to the company’s site. The more backlinks a website has, the more likely it is to be featured in Google search results. However, some of these backlinks could be fraudulent or lead users to third-party websites that are less than friendly to their computers. To rectify that situation, Google now offers a “Disavow” button that website owners can use to remove such links, popups and advertisements from their sites. If this is not done, then Google might misidentify the company’s own website as a fraudulent one, and stop sponsoring it on their search engine. While this is an easy mistake to prevent, it is often much harder to correct once that step has been taken.
The website should, however, continue to build healthy links by expanding the site and linking to its various social media platforms. It should also connect with other companies to form partnerships that could be beneficial for clients. Those backlinks will encourage traffic from other websites to migrate over to the business’s platform and perhaps compare products or services. Another great way to accomplish the same goal is to ensure that all content is shareable. Give users the option to download and share content, or even simply to print, email, or save the information as a PDF. Include downloadable content and information, and ensure that all promotional materials, at the very minimum, have these capabilities.
Additionally, to rank higher on Google the website should contain common keywords that users might search for when researching a product that the company offers. These keywords should include adjectives and other descriptors that reiterate the reliability of the product and the various benefits or uses it offers. Place such keywords near the top of the page and insert them into informational sentences so that the caption Google searchers see will tell them even more about the product than they were looking for. Then, to give potential customers a boost of confidence once they have clicked on the website, include testimonials from previous customers. Whether those testimonials are small blurbs or larger paragraphs of information, the more prevalent they are on the company’s website, the more likely they are to bring the website to the top of a Google search.
However, while keywords are a good start to capturing user attention, they are not enough to keep them engaged. Instead, focus on longer content and optimize the website for the user experience. Both computer and mobile versions of the site should work seamlessly so as not to frustrate the customer. Then, make sure that the site is easy to navigate. No user will remain on the page if they have a hard time reading the text, understanding its message, or having difficulty navigating through the site. The different sections of the website should be clear and communicative, but not redundant or wordy. Consider writing the content in the form of question and answer prose, which will allow readers to relate more closely to the product or service. Furthermore, the company will demonstrate thoughtfulness and care by taking the time to answer client questions immediately.
Ultimately, all of these tips and tricks, when put into practice, will ensure that the webpage will rise up in the Google search window, but this is only half of the battle. Once users are on the website, make sure that they remain there for a while. Accomplish this through creative content and insightful writing that engages users and makes them more likely to share, download, or otherwise act on that information. The more frequently that this goal is accomplished, the more likely it will be that the website will gain in popularity and appear higher up in the Google results.
To learn more about the best ways to rank higher on Google, contact a team of content marketing experts today to schedule a consultation.
SEO, or search engine optimization, is the process of improving a company’s website’s traffic through the use of keywords/phrases, link building and technical optimization of the website. Contractors in particular, can benefit tremendously from the implementation of a marketing strategy that includes the use of SEO. SEO has many benefits including: lead generation, increased conversion, and ultimately improved profits. Read on to learn how SEO for contractors is changing the ways in which local contractors are attracting new customers and landing new projects.
The Basics of SEO
Search engines such as Google rely on search terms to rank websites when users make queries about products and services. Returned websites are based on the most popular search terms used by internet users and the search engines use algorithms to assist in which websites rank highly and which do not. Generally, websites with the best mix of keywords will appear higher up in the returned results. This is important because typically customers only search the first page or two of search results. If a contractor’s website does not have the right keywords listed then their website will not be found as easily and will not receive the same amount of traffic as a website that ranks on the first page of search results. SEO allows the contractor to optimize the website, thus increasing the probability that the site will rank on page 1 of search results and will generate more business.
A Fully Optimized Website
A fully optimized website is one that is full of keyword rich content. When search engines crawl the internet they look for websites that are popular based on their popularity rankings, (algorithm) and that have clear keywords/content that allow the crawlers to understand what the website is about. If keywords are missing and the site has little content the robotic crawlers have no way of knowing what the site is about and the site will therefore not rank for anything, or will show up for strange search terms, totally unrelated to the business.
Keyword research is an essential part of the SEO process, it is essential that the contractor or the web designer understand what terms potential customers may be searching for and know how to target these terms. For example, a customer residing in Manhattan may search for “contractors in Manhattan” or “contractors in New York”. Other keywords could include “general contractors”, “electrical contractors” “building contractors” and so on. This is why contractors must build their websites and SEO plan of actions based upon the needs of the customer and their internet search habits. In other words, the contractor should put themselves in the shoes of the customer by considering what terms the customer may use as they look for a new contractor for their next project.
Blogs for Additional SEO
A website’s copy is not limited to the words that are included on the pages of the actual website. An active blog page is another way to incorporate the right wording to attract new customers. Local contractors can maximize the use of their websites by incorporating an SEO strategy that uses blog posts. A comprehensive marketing approach includes a contractor’s frequently updated blog. While most contractors rely on traditional marketing efforts such as printed materials, billboards and other advertisements, many do not think of blogs as a strategic way to attract new clients. Blogs that feature SEO done the right way can improve a contractor’s web presence and online prominence. This is because blogs provide fresh, relevant content. Frequent blog updates also attracts search engine crawlers who are more prone to rank freshly updated content within search results. Blog marketing for contractors helps to expand a contractor’s reach and attract new customers when SEO keywords are weaved into the blog.
A contractor can increase their website traffic through the use of search engine optimization, or SEO.
A website’s performance is only as good as its ability to attract customers. Therefore, SEO is a great solution. SEO provides for a results-driven website, it boosts lead generation and it incorporates the precise keywords that will attract the right customer. Since most customers look no further than the first page or two of a search engine’s returned websites, SEO ensures a contractor’s website will appear in these results. In this manner, SEO helps to improve the online approaches taken when marketing for contractors.
For more information contact a top SEO firm near you that specializes in SEO for contractors.
Today’s discerning consumer makes important purchasing decisions based upon the information they locate online, including a company’s website. For savvy contractors who want to improve their marketing efforts while also impressing and delighting these potential customers, a well-designed website will be imperative. With the right website, a contractor can gain more exposure to a much wider audience while also creating an enhanced online experience for consumers who are searching for a new contractor. Consider the following website design tips for contractors today.
Web Design Best Practices
A contractor’s website will speak volumes about the company’s service offerings and expertise. Local contractors can benefit from a well-designed website that speaks to precisely what their ideal customers are searching for. No matter if the contractor is a general contractor or is specialized, their website will serve as the face of the company for potential customers who are searching for a contractor online. A website can quickly convert leads to customers for the greatest return on investment (ROI). While website technologies continue to advance, here are a few digital marketing best practices that can help a contractor take their business to the next level:
· Visual Appeal
A website must be modern and attractive to garner the attention of prospective customers. Excite consumers and pique their interest with a website that has been designed for visual appeal. A website with style will feature a color scheme consistent with the contractor’s brand; it will have just the right mix of text, multimedia and other graphics; and it will present content in a manner that is easy to follow.
· A User-friendly Design
Similarly, a user-friendly design creates a delightful experience for website visitors. A user-friendly design is functional and has structured navigating experience. In other words, the customer should be able to easily find information on the website, with working links and other helpful navigational aids such as a site map.
· Search Engine Optimization (SEO)
SEO is the strategic use of keywords and phrases that help the website rank on the first page results of popular search engines like Bing, Google or Yahoo. Simply, SEO helps a website get found. In this manner, SEO helps ideal customers find the website based on the terms they use to search. For instance, if a customer performs a search for “contractors in New York”, if this search term is included on the contractor’s website they will be more likely to show up in the returned search results. SEO is very helpful for contractors who often have websites, but websites that are lost in the sea of all of the other millions of businesses posted online.
· Useful Blog Articles
What’s so great about well-designed websites is their multipurpose capabilities. This is where blogging comes into play. Blogging is an integral part of any digital marketing strategy. Frequent blogs are a great way to incorporate keywords into a website for additional SEO, making it easy for search engines to pick up the website. Equally it is a helpful way to provide fresh, quality content to customers. Informative blog articles that speak to what prospective customers are searching for will help to drive traffic to the website and help to develop relationships with prospective customers.
· Mobile Version
A mobile-friendly website is crucial for a contractor’s services and mobile sites get just as much traffic as internet-based sites. Today people are relying on mobile technologies more than ever as they turn to their mobile devices to access websites. A website that is not optimized for mobile is missing out on important opportunities for increased sales.
A well-designed website can quickly make a break a contractor’s professional image. However, contractors can create a client-attracting website by following these simple best practices. Consider the aforementioned useful suggestions for designing the best website that attracts leads, converts customers, and improve sales. A well-designed website provides a high return on investment (ROI) as it can generate many internet customers. A well-designed website will not only serve as the foundation for the contractor’s online presence, but it can also be used in other ways including marketing through blog posts or strategic use of search engine optimization. Attract high-value clients with an impressive website that incorporates digital marketing for contractors.
For more information contact a top contractor marketing firm today.
Eugene Aronsky is an SEO specialist with over 10 years of experience in SEO. Eugene enjoys writing and doing research.