A website serves as the face of a business’s brand, including local doctor’s offices. When people search online for doctors in their area, the first thing they look for is a website. A strong, appealing website can speak volumes of the business, not only listing the doctor’s service or product offerings, but using the right verbiage that can position the doctor as a trustworthy provider within their field of medicine. When it comes to presenting a website never skimp on quality. Here are the top 10 tricks on how to build an awesome, high-quality website today.
#1 It All Starts with Good Content
A website is more than just HTML code and graphic design. A good website begins with the content that is posted on it. From the home page to the contact page and all other pages in between, the content that is included on the website must be succinct and compelling. It should be written in a manner that encourages people to want to learn more about the doctor’s office. The best content will accurately describe the benefits of this doctor’s office and will differentiate this physician from other competitors.
#2 Don’t Forget About the Overall Design & Layout
Once content has been written, choose a website layout and design that is professional-looking. This will include creating pages that are easy to navigate and pages that create visual interest. The colors that are chosen should complement the brand and overall, navigating the website should create a positive experience for each website visitor. For instance, all links should work, visitors should be able to intuitively find things, and content should excite the reader into wanting to learn even more about the doctor’s office.
#3 Post Blog Content Often
Insightful and regularly shared blog posts can also make a website stand out from the crowd. Blog posts are articles that help to keep the website updated with fresh content. The key to blogs is that they should be posted regularly to keep readers interested. Links to these blogs can be placed on social media accounts which can help to drive even more traffic back to the website.
#4 Write Copy with the Customer in Mind
The best websites are written from the point of view of what the patient needs, and not necessarily what the doctor wants. Good content that is written from this perspective should be based on problem-solving. In other words, the content should provide a solution for the most pressing needs of patients.
#5 Strategic Use of SEO
Search engine optimization (SEO) is a technique that can improve how a website ranks on popular search engines like Google. SEO includes strategies such as optimizing each page on the site, and building internal as well as external links to pages on the site. When it comes to SEO for doctors carefully decide on the right keywords to include on the website. The right mix of keywords can help to increase exposure to the website, it can drive increased traffic back to the site, and ultimately it can improve the number of patients the doctor regularly sees.
#6 Include Call to Actions
A call to action, typically appearing as a button on the website is a compelling statement that encourages the website visitor to take action. For example, a call to action could influence the visitor to download a document, to learn more about the doctor’s services, or to contact the doctor to schedule an appointment. Remember, a website is a marketing tool, so maximize its use by trying to close the sales funnel.
#7 Offer Opt-in’s and Other Content Freebies
Another way to share information with website visitors is through opt-ins where the visitor can sign up for more information from the doctor. For instance, this could include a monthly newsletter or other recurring emails. The best websites will also offer additional forms of content such as e-books and white papers which can also provide extensive information on popular procedures or other hot topics within the medical industry that may be of interest.
#8 Include Links to Social Media Accounts
Another way to make a website even more robust is to include links to social media accounts. Social media accounts like Facebook, Twitter, or LinkedIn are great avenues for promoting the doctor’s office further. Social networks provide platforms for sharing even more helpful content with those who may benefit the most from the doctor’s services.
#9 Visual Content
Also keep in mind that all content does not have to consist of text. An awesome website will be visually appealing and will include graphics, icons, videos, infographics and other high-quality images that demonstrate just how unique the doctor’s office truly is.
#10 Updates Matter
Lastly, keep in mind that websites are not static. A website can and should be updated often. Therefore, monitor the website often to determine which pages are getting results and which ones are not. For example, are there pages that are getting more visitors than others? Also, are there pages that people are staying on much longer than others? For pages that are not generating the amount of traffic that the doctor was anticipating, try changing the pages content for a different approach.
To learn more about building awesome websites and content marketing for doctors, contact a team of marketing professionals today for more information.
Dental offices often spend so much time staying up to date with the latest medical trends that they forget a very important aspect of the practice that is equally as important: online marketing. The current trends in digital and content marketing can be applied to dental outreach efforts to promote a practice and forge new client relationships. While the idea of redeveloping a marketing strategy for the dental office might seem intimidating at first, digital and content marketing projects designed specifically for dental practices are already available and easily customizable. After following these helpful tips and suggestions for marketing the practice, the office phone will be ringing off the hook with new patients who are interested in scheduling a first appointment!
Why Digital Marketing?
So why is digital marketing for dentists an important practice? Digital marketing is a promotion approach that utilizes online content to attract new patients for a growing dental office. Today, more people than ever rely on the internet to make important purchasing decisions, including which dental practice to make an appointment with for their oral healthcare needs. Here are some interesting facts about digital marketing:
Because of these statistics, make sure the dental office is the first that potential new clients look into when they search online. Digital marketing strategies can help ensure this is the case. The best news of all is that these marketing strategies can be very simple and straightforward to implement.
Ways to Promote
When exploring the various options for content marketing for dentists, do not forget about the marketing the business is already doing, and take this opportunity to revamp those platforms by incorporating a digital approach. Start with the email list. An email list is a list of subscribers who have already indicated their interest in the practice, so it is important to keep them intrigued. A good content marketing strategy will provide subscribers with informative content and updates on new research that may be relevant to their own dental hygiene. For example, when the dental practice updates equipment or when a dentist learns of a new, safe technique that will benefit his or her patients, inform the patients right away. They will be excited to learn that the business they chose to support is innovative and keeping them abreast of new developments.
Another way for dentists to take advantage of content marketing is by updating the website. Flesh out the FAQ page and remember to include a page that clearly outlines the services offered to patients. Once these pages have been updated, consider hiring a marketing firm to write articles on good dental hygiene practices, common dental afflictions, when to seek treatment, and other informative topics that clients would otherwise have to do outside research to discover. By providing patients with information directly available through the dental office’s website, they won’t have to seek out information from competing offices. Also, consider making the website more search engine friendly by incorporating key terms into web text, or hiring a content developer to write conversion-friendly content for the website. Dental offices can also consider having a website designed that is easily navigable with a patient portal for clients to schedule their own treatments and appointments or to purchase dental hygiene products directly off of the website.
Ultimately, different digital and content marketing strategies will work better for different dental offices, so select the opportunities that best fit with the business’ specific brand. However, remember that these tips are universal, and can be customized to fit any office’s specific needs. Thoughtful digital and content marketing strategies can be a great way to grow an office’s client base, reach out to existing clients, and increase the business’ visibility overall. As such, consider promoting your office with these important digital and content marketing tools for dentists.
To learn more about digital marketing for dentists contact a creative team of marketing specialists today who can jumpstart an online marketing strategy and help the office attract new patients.
Eugene Aronsky is an SEO specialist with over 10 years of experience in SEO. Eugene enjoys writing and doing research.