Backlinks are an essential part of getting a website to rank in search engines for your desired keywords. High quality backlinks are one of the key ranking factors that Google uses when it comes to determining how a website ranks in search results. Other ranking factors are things such as he age of your website, domain authority, on page optimization, social shares and many others, in this article we will discuss backlinks, if you are interested in learning about other ranking factors that are used by Google please read some of our other blog posts.
What is A Backlink?
A backlink is any link that points back to your website, so if I would link to your website here, www.yourwebsite .com this would be considered as a backlink by Google. Google measures the number of backlinks that point to specific pages on your website, the number of unique domains that link to your website and the quality of each link and uses this to determine how specific pages of your site will rank for specific keywords. If you are trying to get your website to rank for a specific keyword it is vital that all of your backlinks have anchor text. Anchor text are the words that you click on a website that take you to the website, for example, click here for the best SEO blog.
How to Get Backlinks
When it comes to getting high quality backlinks one of the strategies that has proven to be valuable is to get guest blog posts. A guest post is when you write an article that gets posted on another website or blog and that contains a backlink to your website. Guest posts can help you to get backlinks as well as to spread your expertise and your brand to a new audience.
Writing A Great Guest Blog Post
When it comes to publishing a great guest blog post the primary thing you should be aware of is that your article must be high quality. Most bloggers will not publish guest posts with poor grammar and if your guest post is low quality and still gets published Google will not give it as much weight.
Eugene Aronsky is an SEO specialist with over 10 years of experience in SEO. Eugene enjoys writing and doing research.