Achieving a higher ranking in Google should be any company’s goal. This popular search engine is what most Internet users turn to when researching new information, new businesses, and new products and services that they are hoping to invest in. Unfortunately for many businesses, their websites do not contain enough thoughtfully created content to rank themselves to the top of a customer’s Google search. Fortunately, there are a few easy fixes that top SEO experts recommend.
To begin with, make sure that the company’s content is unique. Google appreciates contagious content. In other words, Google likes content that is so original that other websites link back to the company’s site. The more backlinks a website has, the more likely it is to be featured in Google search results. However, some of these backlinks could be fraudulent or lead users to third-party websites that are less than friendly to their computers. To rectify that situation, Google now offers a “Disavow” button that website owners can use to remove such links, popups and advertisements from their sites. If this is not done, then Google might misidentify the company’s own website as a fraudulent one, and stop sponsoring it on their search engine. While this is an easy mistake to prevent, it is often much harder to correct once that step has been taken.
The website should, however, continue to build healthy links by expanding the site and linking to its various social media platforms. It should also connect with other companies to form partnerships that could be beneficial for clients. Those backlinks will encourage traffic from other websites to migrate over to the business’s platform and perhaps compare products or services. Another great way to accomplish the same goal is to ensure that all content is shareable. Give users the option to download and share content, or even simply to print, email, or save the information as a PDF. Include downloadable content and information, and ensure that all promotional materials, at the very minimum, have these capabilities.
Additionally, to rank higher on Google the website should contain common keywords that users might search for when researching a product that the company offers. These keywords should include adjectives and other descriptors that reiterate the reliability of the product and the various benefits or uses it offers. Place such keywords near the top of the page and insert them into informational sentences so that the caption Google searchers see will tell them even more about the product than they were looking for. Then, to give potential customers a boost of confidence once they have clicked on the website, include testimonials from previous customers. Whether those testimonials are small blurbs or larger paragraphs of information, the more prevalent they are on the company’s website, the more likely they are to bring the website to the top of a Google search.
However, while keywords are a good start to capturing user attention, they are not enough to keep them engaged. Instead, focus on longer content and optimize the website for the user experience. Both computer and mobile versions of the site should work seamlessly so as not to frustrate the customer. Then, make sure that the site is easy to navigate. No user will remain on the page if they have a hard time reading the text, understanding its message, or having difficulty navigating through the site. The different sections of the website should be clear and communicative, but not redundant or wordy. Consider writing the content in the form of question and answer prose, which will allow readers to relate more closely to the product or service. Furthermore, the company will demonstrate thoughtfulness and care by taking the time to answer client questions immediately.
Ultimately, all of these tips and tricks, when put into practice, will ensure that the webpage will rise up in the Google search window, but this is only half of the battle. Once users are on the website, make sure that they remain there for a while. Accomplish this through creative content and insightful writing that engages users and makes them more likely to share, download, or otherwise act on that information. The more frequently that this goal is accomplished, the more likely it will be that the website will gain in popularity and appear higher up in the Google results.
To learn more about the best ways to rank higher on Google, contact a team of content marketing experts today to schedule a consultation.
Eugene Aronsky is an SEO specialist with over 10 years of experience in SEO. Eugene enjoys writing and doing research.