When it comes to content marketing, or digital marketing content can manifest in a variety of different forms. While it can appear as a video, a mixed-media message, a photograph or even simply in text format, content still needs a way to get to the viewer. There are thousands of different ways in which to get a brand’s message out into the world, yet some are considerably more successful than others. But if a business is trying to market to a new client base, how do they reach those followers? The answer is typically going to be this: approach new clients on content marketing platforms that users are already familiar with. This tried and true strategy is as useful for creating new content as it is for marketing the company’s material.
For businesses trying to appeal to younger clients, social media platforms like Facebook, Instagram, and Twitter are often the best platforms through which to do so. Once the post is uploaded, it can reach hundreds of thousands of people almost instantaneously. Suddenly, the demand for the new product being marketed will skyrocket. But which platform should a business use? If the packaging is beautiful, or if the service is set in a photogenic location, consider Instagram. If the message is text-heavy, consider a Facebook post or a series of tweets. Blog sites are also incredibly useful for this type of marketing. Pinterest is another social media platform that businesses often overlook, but that clients often turn to for inspiration.
While Instagram and Snapchat are useful platforms for short video clips, YouTube is most reliable for submitting larger and longer amounts of content in video form. Many companies rely on YouTube to put a face on their brand. Typically, a brand spokesperson will discuss hot topics regarding the company’s products and services. Viewers of the video will either like or dislike it. They can also leave commentary underneath the video. Such feedback is important because it reveals what customers are most interested in viewing.
One of the most undervalued global content marketing platforms is WordPress, or other blogging sites that serve similar functions. These servers allow users to create customizable webpages with links, tabs, social media connections, and other user-friendly options to truly make a website their own. Businesses take advantage of these free and easy functions in order to get the most out of their content marketing. Websites such as WordPress are perfect for companies who need a place to put their content or who are just beginning to create a web presence for themselves. However, these types of platforms often require users to purchase a domain name, the maintenance of which can be quite expensive for some businesses. Additionally, some content may not be entirely customizable. In this case, the program is written with a specific code that users are not allowed to manipulate to create new file paths or new types of programs such as those associated with color schemes. This could prove to be inconvenient for some brands.
Content marketing tools should not just be used to create the content itself. Other platforms allow for project management, working remotely, and the employment of other productivity platforms that contribute to creating excellent content. These productivity tools exist in so many forms and offer so many different functions that weeding through the options can often feel somewhat like a chore for time-crunched professionals. Ultimately, it is up to each business to decide upon how to best market their merchandise or services, but knowledge of the options available to a company is always useful.
To learn more about global content marketing for professionals and their related platforms contact a team of marketing professionals today for more information.
Eugene Aronsky is an SEO specialist with over 10 years of experience in SEO. Eugene enjoys writing and doing research.