Today’s discerning consumer makes important purchasing decisions based upon the information they locate online, including a company’s website. For savvy contractors who want to improve their marketing efforts while also impressing and delighting these potential customers, a well-designed website will be imperative. With the right website, a contractor can gain more exposure to a much wider audience while also creating an enhanced online experience for consumers who are searching for a new contractor. Consider the following website design tips for contractors today.
Web Design Best Practices
A contractor’s website will speak volumes about the company’s service offerings and expertise. Local contractors can benefit from a well-designed website that speaks to precisely what their ideal customers are searching for. No matter if the contractor is a general contractor or is specialized, their website will serve as the face of the company for potential customers who are searching for a contractor online. A website can quickly convert leads to customers for the greatest return on investment (ROI). While website technologies continue to advance, here are a few digital marketing best practices that can help a contractor take their business to the next level:
· Visual Appeal
A website must be modern and attractive to garner the attention of prospective customers. Excite consumers and pique their interest with a website that has been designed for visual appeal. A website with style will feature a color scheme consistent with the contractor’s brand; it will have just the right mix of text, multimedia and other graphics; and it will present content in a manner that is easy to follow.
· A User-friendly Design
Similarly, a user-friendly design creates a delightful experience for website visitors. A user-friendly design is functional and has structured navigating experience. In other words, the customer should be able to easily find information on the website, with working links and other helpful navigational aids such as a site map.
· Search Engine Optimization (SEO)
SEO is the strategic use of keywords and phrases that help the website rank on the first page results of popular search engines like Bing, Google or Yahoo. Simply, SEO helps a website get found. In this manner, SEO helps ideal customers find the website based on the terms they use to search. For instance, if a customer performs a search for “contractors in New York”, if this search term is included on the contractor’s website they will be more likely to show up in the returned search results. SEO is very helpful for contractors who often have websites, but websites that are lost in the sea of all of the other millions of businesses posted online.
· Useful Blog Articles
What’s so great about well-designed websites is their multipurpose capabilities. This is where blogging comes into play. Blogging is an integral part of any digital marketing strategy. Frequent blogs are a great way to incorporate keywords into a website for additional SEO, making it easy for search engines to pick up the website. Equally it is a helpful way to provide fresh, quality content to customers. Informative blog articles that speak to what prospective customers are searching for will help to drive traffic to the website and help to develop relationships with prospective customers.
· Mobile Version
A mobile-friendly website is crucial for a contractor’s services and mobile sites get just as much traffic as internet-based sites. Today people are relying on mobile technologies more than ever as they turn to their mobile devices to access websites. A website that is not optimized for mobile is missing out on important opportunities for increased sales.
A well-designed website can quickly make a break a contractor’s professional image. However, contractors can create a client-attracting website by following these simple best practices. Consider the aforementioned useful suggestions for designing the best website that attracts leads, converts customers, and improve sales. A well-designed website provides a high return on investment (ROI) as it can generate many internet customers. A well-designed website will not only serve as the foundation for the contractor’s online presence, but it can also be used in other ways including marketing through blog posts or strategic use of search engine optimization. Attract high-value clients with an impressive website that incorporates digital marketing for contractors.
For more information contact a top contractor marketing firm today.
Eugene Aronsky is an SEO specialist with over 10 years of experience in SEO. Eugene enjoys writing and doing research.